Google AdSense Review

During the summer of 2003, Google introduced a new ad delivery mechanism for website publishers (both large and small) known as Google AdSense. Earlier Google AdWord ads were only avaible for publishers with more than 20 million impressions per month. AdSense can now cater to small niche website publishers by bringing in content tergeted advertisements to their websites.

Ad Formats
AdSense provides the following ad formats or types:

1. Standard 468x60 banners (upto 2 ads) 
2. Leaderbord 728x90 benners (upto 4 ads)
3. Skyscraper 120x600 (upto 4 ads)
4. Inline Rectangle 300x250 (upto 4 ads)

Publishers can also specify their own default banners for each of these formats.

Google AdSense website is easy to use. You can rotate a maximum of 4 color combinations for the ad displays to match your website colors. AdSense report shows the number of impressions,number of clicks and amount generated on a daily basis.

The same Google Adsense code can be used anywhere within your website or any other website that follows the AdSense quidelis. The code can be easily in includes in web pages. If the web page, which displays the Google ad, is alredy indesed by Google, the AdSense code will automatically display ads relevant ti the content of the page. If the page is not indexed, it shows default ads until the page is indexed.

Dute to non-disclosure agreement, AdSense rates and payments are not disclosed by any publisher. However, the payment are all via CPC campaigns, where the cost per click varies with each advertiser, ranging from 5 cents to as higs as $15 per click. Google AdSense statistics reveal the total exposures, daily clicks and daily payout amount to the publisher. Google also does not disclose their percentage share of the income.

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